Claim your offer
SEO Website Audit
Performance Audit
Apply Now!
Join the GenieLab Community
Receive regular updates and inspiration to help your business stay ahead of the game.
Need Assistance?
Contact US today It’s free – Click HERE.You may also like...
How Image ALT Translations Enhance Shopify Stores
Key Highlights Alt text boosts the accessibility of Shopify stores by enabling screen reader users to understand vi...
Calculate Depreciation: A Guide for Shopify Users
Introduction Running a Shopify business comes with different business expenses. One of these is depreciation. Depreci...
Stages of Contract Management: Best Practices with Shopify
Introduction Contracts are key to how e-commerce businesses work today, especially on Shopify. When you have effectiv...
Shopify Horizon Theme v1.0.5: What Changed and How to Update Safely
Key Highlights Shopify Horizon Themes Version 1.0.5 introduces new features to enhance functionality and improve use...
A Complete Overview of Shopify Masters and Its Benefits
Introduction In today’s digital world, more people shop online for both physical and digital products. The rise of ec...
Shopify SEO Management: How to Run Ongoing Optimization for Your Store
Organic search is one of the most powerful — and cost-effective — growth channels available to Shopify store owners. ...
How Buy Now Pay Later Reduces Checkout Friction
Buy Now Pay Later (BNPL) options reduce a key checkout barrier: the upfront cost. By allowing customers to spread payments across weeks or months — typically with no interest for short-term plans — BNPL options convert shoppers who want the product but are hesitant about spending the full amount immediately. Studies consistently show BNPL options increase average order value and reduce cart abandonment, particularly for purchases in the £50–£500 range.
Popular BNPL Options for Shopify Stores
The most widely used BNPL providers for Shopify merchants are:
- Shop Pay Instalments — Shopify's native BNPL, tightly integrated with Shopify Payments and appearing natively in checkout for eligible merchants
- Klarna — offers Pay in 3, Pay in 30, and longer financing options; strong brand recognition especially in Europe
- Afterpay/Clearpay — popular in Australia, UK, and US; pay-in-4 model with strong merchant ecosystem
- PayPal Pay Later — available to customers with a PayPal account; low friction for existing PayPal users
Digital Wallets as Companion Express Options
BNPL works best alongside digital wallet options (Apple Pay, Google Pay, Shop Pay) as a complete express payment suite. While BNPL addresses the affordability barrier, digital wallets address the speed barrier — customers who have their payment method saved can complete checkout in a few taps. Offering both categories covers the two main reasons customers abandon checkout.
Placement Strategy for BNPL Messaging
Where you surface BNPL options matters. The highest-impact placements are: product pages (showing the instalment amount near the price), cart flyout (before the customer even reaches checkout), and the checkout payment step. Prominent placement on product pages in particular can increase add-to-cart rates, not just checkout completion.
Considerations Before Adding BNPL
BNPL providers typically charge merchants a higher transaction fee than standard card payments — usually 2–6% depending on the provider. Ensure the average order value lift justifies the cost for your product mix. Also consider whether your customer base and product category align with typical BNPL usage patterns — it performs strongest for fashion, electronics, home goods, and health/beauty.
BNPL setup is straightforward — getting your whole checkout strategy right is where an expert team helps.
