When customers shop online, they expect to be able to easily find what they’re looking for. This is why it’s important to implement useful features such as robust product filters and searches.
For marketers and entrepreneurs who want to create a stunning Shopify store, this process can seem overwhelming. Thankfully, there are plenty of resources available to help.
Refreshing Your Brand’s Online Presence
Shopify is an incredibly flexible eCommerce platform that allows brands to customize nearly every aspect of their store design. However, a brand that chooses to DIY its Shopify design will have the added challenge of ensuring its website is branded to match its aesthetic vision and to make it stand out from competitors.
One way to do this is by incorporating unique product photos that highlight the brand’s personality and attitude. Additionally, it’s essential to use custom-tailored typography and color schemes that reflect the brand’s personality. Using a mix of bold, neutral, and soft fonts can help to achieve this goal.
Another important Shopify design tip is to utilize whitespace throughout the site. By doing so, you’ll create a more open and airy feel to the website. This will also allow users to focus on the text and photos without becoming overwhelmed by too much information.
In addition, it’s a good idea to incorporate social proof into the site, such as displaying customer reviews and ratings. This is an effective way to boost conversions and trust among potential customers. According to BrightLocal, 88% of consumers trust online reviews as much as personal recommendations.
Finally, it’s crucial to ensure the checkout process is optimized for both desktop and mobile devices. Research has shown that a frustrating or confusing checkout can lead to abandoned carts and lost revenue. One way to streamline the checkout process is by allowing guests to checkout without creating an account. Additionally, it’s essential to use Google Analytics to monitor user behavior and identify where customers are abandoning their checkout.
A professional Shopify design agency like Litos can help simplify the customization process and ensure the site is branded to perfectly reflect your business’s personality and tone. Litos’ team of certified Shopify experts will work closely with you to build a store that is both stunning and high-converting.
Choosing a Shopify Theme
When it comes to your Shopify store, the theme you choose plays a critical role in how customers interact with and experience your site. It determines essential facets of UX like navigation, layout, color schemes and aesthetics, and more. Choosing a theme that resonates with your audience will help to increase conversion rates and drive traffic.
There are a variety of themes available for you to use on your Shopify store, and each one offers its own set of unique features. However, it is important to consider the specifics of your business and industry before making a decision on which theme to go with. For example, if you sell electronics and accessories, a theme with a large product catalog may not be appropriate for your needs. It is also worth looking at the customer reviews of a particular theme to see what other people think of it.
Another important factor to consider is how mobile-friendly a theme is. With more and more users shopping on their phones, you want to ensure that your site is optimized for mobile browsing. Look for a theme that has a responsive design, ensuring that your site will display correctly on all devices.
It is also helpful to evaluate a premium Shopify theme’s documentation and support center. This can give you an idea of how responsive and helpful the developers behind a theme are, which is vital when it comes to customer support. If you have any questions, it is always best to be able to get in touch with them quickly and easily. This will also make the process of customizations, feature implementations, and ongoing support much easier. This will save you time, money, and frustration in the long run.
Many online stores feature a header bar where they highlight important information, such as free shipping, returns, sales notifications, and new products. This is a great way to encourage shoppers to follow through on purchases. You can also use the bar to display your brand’s logo. The header bar can be customized with a variety of apps, and some are free to install.
The header of your store can be designed to match your brand’s image and color scheme, as well as the rest of your website. You can also include a link to your social media accounts. In addition, you can customize the font style and size for different text elements throughout your site. These settings can be adjusted through the theme settings.
Shopify’s website editor is easy to navigate, and you can make a variety of changes to your website without needing to write any code. However, some of these changes can take longer to implement than others, so it’s a good idea to hire a professional web designer who is familiar with the platform.
A good designer will understand the importance of optimizing your store to ensure that it loads quickly and is easy for customers to navigate. They will also know the best ways to improve SEO and content.
It is also a good idea to choose themes from the official Shopify store over third-party websites. These themes are verified by Shopify and are less likely to have unanticipated features that could affect loading times.
Collection pages are a great way to showcase a group of products and their details on one page. They also give you the opportunity to categorize your store’s inventory so customers can find what they are looking for quickly. These pages are often used for things like showcasing new arrivals, special collections, and even holiday deals.
It is important that you use a collection page that is well-organized, as this will improve customer experience and sales. A poorly-organized page will not only confuse shoppers but it will also make them feel overwhelmed and unsure of where to start.
For example, if you have a collection of makeup products, it is best to put them under a category that will be easy for customers to navigate. It would be a good idea to create separate categories for different product types such as eyeshadow, lipstick, lip gloss, and nail polish. You could also display your collection by the brand to help orient customers.
All Shopify stores have a page called the collection list that shows all of your collections alphabetically in your store. You can edit this page to show only a selection of your collections.
Aside from being a helpful feature for your customers, collection pages can also improve SEO rankings. When you build your collection pages, it’s important to optimize them for non-branded keywords. You can do this by using tools such as Ahrefs and SEMrush. Also, remember to use high-quality and optimized images on your collection pages. This will attract more website visitors and increase your site’s visibility. It will also allow you to generate more conversions.
When shoppers arrive at your Shopify store, they are typically scrolling through products with no specific purpose in mind. This is where you need to use your tools to entice them to stop and take notice. One way to do this is by using product labels. These are “virtual stickers” that appear on online products and call attention to special offers or information about a particular item. They can include messages like “Selling Fast,” “Only 2 Left,” and more.
By increasing engagement, you’ll be able to keep visitors on your site longer, which will ultimately result in more sales. Adding product labels is an effective and simple way to increase engagement without distracting your shoppers from finding what they’re looking for on your site.
You can also add product labels to the collection images that appear on your collections page. This is a great way to draw shoppers’ attention to certain items or categories, and you can customize the label to fit your brand’s colors and look. You can even include a link to the corresponding product page so that your shoppers are able to find the exact product they’re looking for.
Shopify has a number of apps that allow you to tweak the visual design of your site without needing any coding knowledge. By using these tools, you can create a unique website that will set your business apart from the competition. In addition, these tools can help you optimize your site’s conversion rate by bringing more attention to your products and making them easier to purchase. If you’re unsure of how to best utilize these tools, it may be worth consulting with a professional. A Shopify expert can help you get started with the right tools to maximize your profits and growth.
Shopify Development Trends: Most Shopify store owners focus on their digital marketing alongside their web development. Keeping up with the cutting-edge Shopify Apps in ensuring a frictionless checkout for their online store, with additional tools to fill the Shopping Cart. Online shopping continues to grow year-over-year as the user experience improves with tailored customer service practices. Behind the scenes, are Shopify partners such as TheGenieLab. We are helping business owners and shopkeepers to drive continuous improvements through digital marketing services. Furthermore, they are providing Web Development in Shopify, BigCommerce, and other eCommerce store architectures. If you need a hand in any aspect of eCommerce, feel free to reach out to us at firstname.lastname@example.org