When an app has a high uninstall rate, it can be disheartening. But it’s important to look beyond the initial user interface and see what is causing churn in your merchants. Read on to learn 5 ways to fix the pitfalls of an app that is losing its value.
Then, get the customer data you need to grow your business.
The App Doesn’t Work
It’s never a fun thing to watch your app II’s uninstalls go up, but it can happen for a variety of reasons. Sometimes it’s an accident, other times it’s a merchant’s decision that they don’t want to use your app anymore. Regardless, there are a few ways you can make sure your app doesn’t lose customers before they get the chance to even try it out.
The best way to avoid this is by making your users interface as intuitive and user-friendly as possible. Start by breaking complex tasks into simple steps, and serve them up in easy-to-find places. Using this strategy, your app can feel like it’s as easy as 1-2-3 to set up and get started with. Ultimately, this will keep your merchants happy and ensure they don’t end up churning away from your app. We’ve got the tools you need to help them do more with customer data and increase sales.
The App Is Too Complex
It’s disheartening to see an app you built with a lot of heart and effort uninstalled by merchants, but there are ways to fix this. First, you need to make sure that your app’s user interface is familiar and straightforward for merchants. This means displaying your setup process as simply and clearly as possible. It also means serving up different steps on different pages to make the whole setup process feel less overwhelming for merchants.
For example, if you offer a feature that requires merchants to create Data Collections, provide them with a simple page within the app where they can do so without having to go outside of the app to do so. When this is done, merchants will be much more likely to keep your app installed and not churn away from it.
3. The App Isn’t Efficient
Apps are self-contained software packages that run inside a mobile device or desktop computer. They range in complexity from small apps that do a few things to complex ones that are designed to automate tasks and perform complex calculations. Applications can be found on everything from smartphones to tablets to smart TVs, and they may or may not require an internet connection. Nevertheless, the best app is one that is easy to use and efficient.
The App Isn’t Secure
One of the most common reasons why merchants uninstall your app II is because they think it’s not secure. Often, this is a simple issue that can be easily resolved by simply making your app more secure. To do this, you can make sure that your app’s dependencies are up to date. This includes both first-party and third-party libraries. You can also ensure that the device where your app is installed is updated with Google Play services. If the app isn’t able to access the internet, you can try disabling antivirus software or parental control apps on the device that are blocking the secure connection.
If you’re still unsure as to why your app isn’t secure, don’t worry: it’s not uncommon for security vulnerabilities to occur in even the most secure apps. All you need to do is take a little more care in the process of selecting which apps to download and granting permissions to.
The App Isn’t Easy to Use
Apps are software that’s pre-installed on a device (or distributed through an app store) and performs a specific task. They can be used on desktop computers, smartphones, tablets or other devices that are connected to the internet.
Many people use the word “app” to mean something different, but it is a common term for software that you can download and install onto your device. Whether it’s a simple piece of software that’s free to download or a full-fledged business app, there are tons of options for consumers and businesses alike.
Depending on your app, being easy to use can mean a few things. It could be an intuitive UI design that doesn’t require a lot of time or effort to learn. It could also be a design that is more efficient for users.
Sometimes, easy to use can mean both, though it’s usually the latter. Ease of use is a great way to encourage people to pick your app over competitors, so it’s important to make sure that it’s as intuitive and user-friendly as possible.
Shopify Development Trends
Most Shopify store owners focus on their digital marketing alongside their web development. Keeping up with the cutting-edge Shopify Apps in ensuring a frictionless checkout for their online store, with additional tools to fill the Shopping Cart. Online shopping continues to grow year-over-year as the user experience improves with tailored customer service practices. Behind the scenes, are Shopify partners such as TheGenieLab. We are helping business owners and shopkeepers to drive continuous improvements through digital marketing services. Furthermore, they are providing Web Development in Shopify, BigCommerce, and other eCommerce store architectures. If you need a hand in any aspect of eCommerce, feel free to reach out to us at email@example.com