5 Quick Tricks to Boost Your Average Order Value

Top 5 Tricks to Boost your Average Order Value Prosperity is the ultimate goal of every business beginning. At this point, maths of success appears to be simple, since every rule for managing an enterprise is already examined. But despite a plethora of guide-books, tutorials, and video insights, majority of e-merchants still tend to crash launching a store. Some of them face a rough competition or a difficult niche, but most fail due to a simple organization misdo. Being fully absorbed by the id

Written by TheGenieLab

Apr 26, 2016

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Prosperity is the ultimate goal of every business. Here are 5 simple, effective tools to help catch a customer's attention and encourage them to purchase more.

1. Offer free shipping

Free shipping is one of the first things customers look for. Implement shipping thresholds — if you want your average order value to be $100, set that as the minimum for free delivery. This entices shoppers to purchase more to unlock the perk.

2. Time-limited discounts

A discount is one of the most widespread marketing tools. Make yours stand out by offering savings for a fixed period — "Get 40% off for the next 2 days" is far more convincing than a discount with no deadline, since urgency spurs motivation.

3. Bundles

Offer complementary products alongside the item a customer chooses — bullets with guns, ties with shirts. Set a regular price for the first item but a rebate on the bundled ones. This increases AOV while saving the shopper time and selection effort.

4. Gamification

Give customers a chance to win a prize based on how much they spend. Many online stores use flash games offering bonus points redeemable for discounts, with access reserved for customers who've spent a set amount — increasing AOV and driving interest.

5. Cashback

Provide gift cards or vouchers for customers who reach a set spend threshold, with voucher value scaling alongside their purchase amount.

Each of these methods works well alone and even better in combination. Try different combinations that suit your store and bring it to a stronger level of profitability.

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Want a full AOV strategy tailored to your store? Our Shopify Plus agency can help you implement these tactics profitably.

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