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Sorted’s £1 Billion Milestone: What It Means for eCommerce Logistics
Founder and CEO David Grimes began in 2009 with an obsession for tech and logistics. Today, Sorted has surpassed £1Billion in delivery value—signaling retailer and carrier trust in reliable high‑volume movement. Manchester-based, the team hit 200%+ growth in the last 12 months, translating into faster handoffs, fewer failed deliveries, and clearer post‑purchase updates that strengthen loyalty.
Culture that powers customer experience in logistics
Hiring signals a team that has fun while taking the craft seriously. Operating in 12 countries, they focus on customer experience, personalized delivery solutions, and process simplicity. By “personalized delivery,” they align carrier, service, and promise to each order and shopper preference—time windows, pickup points, notifications, accurate ETAs—so expectations are set and met. Retailers adopting Sorted gain a competitive edge in commercial outcomes and service quality over previous logistics setups.
Scalable SaaS delivery platform
During Black Friday/Cyber Monday in 2019, weekly traffic rose 66% with no impact on service or client deliveries. The SaaS suite spans three offerings: SortedHERO (API solution), SortedPRO (DC delivery management), and SortedREACT (customer care tooling). A full Carrier Suite covering global carriers supports least-cost routing to the end customer and helps maintain today’s experience standards. While any SaaS can face integration or peak-load challenges, Sorted counters this with modular APIs, resilient infrastructure, and continuous monitoring to scale smoothly. It also prioritizes security and privacy with industry‑standard safeguards; backs reliability with clear SLAs and uptime; supports flexible configuration and open integrations to reduce vendor lock‑in; and emphasizes data portability.
Operational achievements over the past year:
- £1B delivery value achieved.
- 200% year-on-year growth.
- Operations live across 12 countries.
- Improved delivery performance with faster handoffs and fewer failed deliveries.
- Enhanced post-purchase updates for clearer communication and stronger loyalty.
What’s next—and how retailers benefit
Like Shopify reshaped eCommerce, this approach will spread as logistics is reinvented at scale. Picture a retailer using Sorted: faster labels, smarter carrier selection, proactive updates, and simpler returns—yielding fewer WISMO contacts and a smoother last mile. Have you faced logistics gaps innovations like this could close? Explore the Sorted website.
