Despite their smaller screen size, mobile devices have become the most popular way for customers to interact with companies online. This creates a unique opportunity to reach consumers beyond their desktops.
For eCommerce businesses, this means that mobile-optimized apps are an essential part of your marketing strategy. Optimizing your app can help you capture your residents' hearts while also generating more revenue for your business. With proper visual design for showing your products and services, catering to both new and existing customers, and delivering great customer service, it will yield strong results.
What are they?
Mobile-optimized apps are a great way to reach your customers on the go. Aside from being easy to access on any device, they can offer features like push notifications, geo-location tracking, and personalized content.
However, they do have some disadvantages compared to a mobile website. For one, they can't work offline. They also can't utilize the phone's native functionality.
Moreover, they are more expensive to develop and maintain than mobile-optimized or responsive sites.
Whether you choose a mobile app or a mobile site, it's important to optimize it for both the mobile web and iOS and Android devices. A well-optimized mobile app can help you attract more customers and increase your conversion rate.
How do they help your eCommerce buisness?
Mobile-optimized apps are a great way to increase sales and stay in touch with your customers. They provide a more personalized user experience and offer a range of additional functionality, like push notifications for special offers and discounts.
In addition to this, apps are also easier to navigate than websites. This can result in higher conversion rates for your business, as customers can complete the desired action without delay.
Despite the pros and cons of mobile apps and websites, the most important thing is to make sure that you’re doing everything you can to attract and convert traffic. That means a responsive design, mobile-optimized content, and easy navigation.
In addition to your website, you should ensure that your emails are optimized for mobile devices as well. As many as 78% of consumers access emails on their mobile devices, so it’s essential to create email templates that are responsive and easy to read. Additionally, make sure your social media posts are linked to your mobile site so that users can view them on the go.
How do they help your customers?
Mobile-optimized apps have become a critical part of the customer experience. Whether they are shopping, transacting, or receiving feedback, a good app can help improve the user experience and build brand loyalty.
Optimized apps can also help you better understand your customers. Gathering feedback through in-app surveys is a great way to identify user pain points, drive feature improvements, and make your customers feel heard.
For example, if you are a restaurant and your customers request to order food from the app instead of in person, you can use an in-app survey to learn what features they would like to see on your menu.
This allows you to prioritize which features will have the biggest impact on your customers and will be easiest for developers to implement. Then, you can start building them into your app. This will give your app a competitive advantage and improve user retention and satisfaction. It will also allow you to grow your audience and increase your ROI.
What do they cost?
The cost of developing a mobile-optimized app depends on the features you want to include, how complex you want your app to be, and what platforms you are going to build it for. For a high-end mobile app, expect to pay up to a six-figure sum.
The best way to determine your need is to talk to your development team or hire a consultant. The right person can guide you through the process and give you a solid idea of what your mobile app will cost.
The most expensive part of building a mobile app is the coding phase. The design and UI for your app will be cheaper to develop, but coding it all will take a skilled developer and a good chunk of your budget. Using a ready-made UI kit can save you some money, but it will still require a lot of legwork to create a good app. You will also need to build in functionality to handle mobile-specific functions like click-to-call and SMS.
Shopify Development Trends
Most Shopify store owners focus on their digital marketing alongside their web development. Keeping up with the cutting-edge Shopify Apps in ensuring a frictionless checkout for their online store, with additional tools to fill the Shopping Cart. Online shopping continues to grow year-over-year as the user experience improves with tailored customer service practices. Behind the scenes, are Shopify partners such as TheGenieLab. We are helping business owners and shopkeepers to drive continuous improvements through digital marketing services. Furthermore, they are providing Web Development in Shopify, BigCommerce, and other eCommerce store architectures. If you need a hand in any aspect of eCommerce, feel free to reach out to us at firstname.lastname@example.org