5 Easy Ways to Use Google Analytics to Improve Your Blog

Google Analytics offers a huge range of insights into how your visitors engage with your blog. Use it to find out what they like, they don’t like, how long they’re hanging around, and how well your carefully considered calls to action are performing. Sound useful? Of course it does. So read on for TheGenieLab’s top tips on using Google Analytics to track and improve your blog. Find out How Many People See Your Content with Unique Pageviews If you want your blog, and in turn, your ecommerce store

Written by TheGenieLab

May 11, 2015

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Google Analytics offers a huge range of insights into how your visitors engage with your blog. Use it to find out what they like, don't like, how long they're hanging around, and how well your calls to action are performing.

Find Unique Pageviews

Unique visitors is the metric that tracks how many individuals are actually seeing your content. To find it, click 'Behavior', then 'Site Content', search for a specific post, and rank by 'Unique Pageviews'. If numbers are low, work on SEO improvements, social promotion, or PPC.

Track Pages per Visit

The more pages a visitor views, the more engaged they are. To find it, click 'Audience' then 'Overview'. Improve this by paying attention to content flow — interlinking between relevant articles helps visitors go deeper, and 'related post' features can pique curiosity.

Discover Your Most Popular Posts

Keeping track of your top content reveals which topics and headline structures work best. Select a time frame, then click 'Behavior', 'Site Content', 'All Pages', and filter to your blog section.

Understand and Improve Your Bounce Rate

Bounce rate measures the percentage of visitors who leave without viewing another page (average for blog content is about 80%). Find it under 'Behavior' > 'Site Content' > 'All Pages'. Improve it by studying your low-bounce posts as best-practice models for internal linking, and linking to content anyone can enjoy (like an 'About Us' page) regardless of their position in the funnel.

Focus Your Efforts with Traffic Sources

Your blog's traffic comes from search engines, direct traffic, social, and referral sources. Find this under 'Acquisition' > 'Overview', then dig deeper into 'All Traffic' > 'Channels' to see which search terms and referring sites bring the most value.

If you're looking to improve or develop your ecommerce store, TheGenieLab can help you drive your business forward.

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