Understanding your Shopify sales funnel is the key to increasing conversions and boosting your revenue. A well-optimized sales funnel will take a visitor from a simple visit to your store into a paying customer.
This article will give you some tips on how to do this. It will include strategies like creating lead magnets and offering add-on products or cheaper alternatives to customers who are put off by the price tag.
1. Analyze the customer journey
A sales funnel is a process that takes potential shoppers through the buyer journey from awareness to loyalty and brand advocacy. To understand the customer journey and optimize your sales funnel, it's important to first analyze what customers are currently doing on your site. This will help you identify what changes can be made to improve the customer experience.
The customer journey starts with the awareness stage, where potential shoppers are researching products and solutions to their problems. This is where they find your website through search engines, social media, and other sources of information. During this stage, it is crucial to provide them with valuable content that helps them make an informed purchase decision. This may include eBooks, white papers, webinars, and product reviews.
Once the buyers have entered the consideration phase, they will start comparing your product to other similar products in the market. They will also look at the features, pricing, and customer reviews. This is the opportunity for you to show that your product is the best option to solve their problems.
At this point, the number of visitors will begin to decrease as they move closer to making a purchase. It's important to remember that not everyone will buy your product, so it's okay if some people drop out of the funnel at this stage. However, you want to focus on the ones that are making progress and try to close the sale.
This is where you can use tools like Woopra, Google Analytics, and other marketing analytics platforms to identify areas of the funnel that are performing well and those that need improvement. For example, you can determine how blog engagement affects free trial signups and if you have an effective email marketing strategy in place.
2. Create a clear call-to-action
A great-looking store and in-demand products are the cornerstones of a successful Shopify business, but unless you have an efficient sales funnel in place, your revenue potential will be limited. Sales funnels take traffic (or leads) from awareness to conversion, and from there, they are much more likely to become repeat customers.
Using social media, email, and ads, you can send traffic to a landing page where they learn more about your brand and products. Once they are aware of your brand, it's a matter of persuading them to trust your brand and give you their personal details. Creating a landing page that is optimized for conversion and has clear calls to action will help to increase your conversion rate.
Once a visitor has entered your sales funnel, they are ready to make a purchase. This stage is where you can add value to your customer’s journey by providing up-sell and cross-sell opportunities. For example, if you sell swimwear for summer, then offering an additional pair of bikini bottoms at a discounted price will encourage visitors to complete their order. There are many up-sell and cross-selling apps available in the Shopify App Store that can be added to your site to boost your Shopify sales funnel.
The best way to optimize your Shopify sales funnel is by focusing on the pages that have the greatest impact on your revenue. For most stores, this will be the landing page and the checkout. Increasing these pages will have a big impact on your marketing costs and your potential revenue. To analyze your conversion rates and find opportunities for improvement, use a tool like Hotjar or Google Analytics. You can also get a visual report on your sales funnel by navigating to the "Goals" section of your Admin workspace.
3. Create a landing page
Getting lots of traffic and interest in your Shopify store is great, but it’s all for nothing if you can’t convert that traffic into paying customers. That’s where sales funnels really come in handy. You can use a variety of apps in Shopify to help you manage your sales funnels and get more conversions.
A sales funnel is a way to visualize your store’s customer journey. Basically, it shows the steps that visitors take before they select that big “confirm purchase” button during checkout. This can include everything from noticing your ads, reading one of your blog posts, or even browsing around your store.
The first stage of your sales funnel is awareness — that’s when people become aware of your brand and start thinking about whether they should buy from you. This can be done in a variety of ways, but one of the most effective is to create regular blog posts that are relevant to your target audience’s needs and wants. You can then spend some of your advertising budget on getting these blog posts seen by potential customers.
Once they’re aware of your brand, the next step in the sales funnel is a consideration — that’s when potential customers start comparing you with other stores that sell similar products. The key here is to provide plenty of helpful information and convince them that your product is right for them. One way to do this is to provide clear call-to-action buttons on every page of your website, including the home page and product pages. This should be visible without scrolling, and it’s a good idea to make the CTA a different color than the rest of the page’s design so that it stands out.
4. Create a thank-you page
A thank-you page is the best place to upsell or cross-sell products because customers have already converted to your store. Whether they were purchasing a last-minute deal, a cross-sell item, sharing the purchase on social media, or completing a survey on their experience, the opportunity to generate more digital revenues is high. Hence, you must customize your Shopify thank you page to encourage shoppers to continue patronizing your offers.
A default thank you page usually only contains a “Thank You” message and essential details about the customer’s order. This isn’t enough to entice customers to continue shopping on your store or interact with you through social media or email.
Online shoppers crave instant gratification, and your Shopify thank you page is the perfect place to provide them with this. Adding the order tracking information on the page enables them to estimate when they will receive their orders, and this creates trust between you and your customers.
If you have a product recommendation tool such as Selleasy, you can use this on your Shopify thank you page to show recommended products that are related to the one they just purchased. This can increase your average order value, and also make your customers stay loyal to your brand.
Retaining customers is more cost-effective than acquiring new ones. Your Shopify thank you page is a great place to promote your referral program or customer loyalty scheme, and it’s an excellent way to encourage customers to share their love with their friends. In addition, you can add a social media button to the page so that your customers can follow your social channels and spread the word about your brand.
5. Create a follow-up email
Shopify has a number of great features that can help you optimize your sales funnel. For example, it offers a conversion funnel dashboard that provides a step-by-step analysis of your online store’s checkout process. This can help you identify any potential problems and take quick action to fix them. It can also help you create more effective marketing campaigns and improve your customers’ buying experience.
The first step in the sales funnel is attracting potential customers to your store. This can be done through social media ads, email newsletters, or other forms of digital marketing. Once you’ve done this, it’s time to start creating your product pages. These pages should be comprehensive and include all the necessary information a customer needs to make a purchasing decision. This can be in the form of descriptions, images, bullet points, reviews, and more.
Once a potential customer has visited your product page, they will begin comparing it against other products on the market. At this stage, you’ll need to provide them with enough information to convince them that your product is the best choice available. You can do this by providing product comparison tables, a free trial offer, or other incentives.
Once a potential customer has made a purchase, you’ll need to follow up with them to encourage repeat purchases. This can be done by sending them emails with discounts, promo codes, or other rewards. You can also offer them a loyalty program to increase their retention rate and boost your revenue.
Shopify Development Trends: Most Shopify store owners focus on their digital marketing alongside their web development. Keeping up with the cutting-edge Shopify Apps in ensuring a frictionless checkout for their online store, with additional tools to fill the Shopping Cart. Online shopping continues to grow year-over-year as the user experience improves with tailored customer service practices. Behind the scenes, are Shopify partners such as TheGenieLab. We are helping business owners and shopkeepers to drive continuous improvements through digital marketing services. Furthermore, they are providing Web Development in Shopify, BigCommerce, and other eCommerce store architectures. If you need a hand in any aspect of eCommerce, feel free to reach out to us at firstname.lastname@example.org