Your cart is currently empty.
Shopify Store Testing and Experimentation

Shopify AB testing allows you to test many different things, from fonts and text sizes to color. To get a statistically significant result, your tests should run for full business cycles to account for peaks and valleys in customer behavior.

AB testing is a great way to improve your store and optimize conversion rates. In eCommerce, A/B testing can also be used to serve more personalized product recommendations and content.

1. Conduct a Funnel Analysis

Shopify is an e-commerce platform that allows users to create and manage online stores with ease. It offers a wide variety of plans and pricing structures to meet the needs of virtually any business from the side hustler designing hand-made t-shirts in their bedroom to the multinational fashion house expanding into a new continent.

Regardless of your industry or the size of your store, it is possible to increase sales and profit using an AB testing strategy. The key is to test frequently, intelligently, and strategically to identify and implement changes that make a significant impact on your funnel.

Start by conducting a funnel analysis to identify your most common points of friction. This will help you understand which parts of your website are converting and which are not. Next, determine the root cause of your problems. For example, if your cart abandonment rate is high, you may need to add better visuals of products or provide more information about the delivery timeframe. A/B testing tools like Trident AB can help you create and set up a series of split tests to test different elements of your website. These tests are designed to show one version of a page to a percentage of visitors and measure the impact on your conversions, engagement, or other metrics.

Once you have identified your most important points of friction, you can begin creating your experiment. This step will require an educated guess as to what type of change will make the biggest impact on your funnel. For example, a more pronounced call to action button might be enough to encourage more customers to add products to their cart, or a more personalized experience could increase the number of purchases made from the product recommendation section.

Then, you will need to decide what kind of test to run to test your hypothesis. This can range from a simple split test to a more complicated multivariate or personalized test. Once the test has been completed, you will be able to see how effective your changes were. It is recommended to use an analytics tool that allows you to compare results, and a dedicated AB testing app such as Kameleoon, which makes it easier to run complex e-commerce A/B tests with ease.

2. Create a Hypothesis

Shopify offers an excellent platform for testing and optimizing your e-commerce business. In order to make the most of your site’s potential, you need to understand how it’s being used by your customers. That way, you can optimize your Shopify store for maximum revenue.

To do this, you need to analyze your existing traffic data to determine which areas of your store are underperforming and what fixes may work to improve those metrics. This process is called A/B testing (also known as split-run testing). It’s a simple concept – offer your visitors two different versions of the same element of your store and see which performs better.

While it’s possible to conduct A/B tests with any number of variations, the best results come from a smaller number of tests with a larger sample size. To get the most accurate data, you should focus on returning visitors who have seen each variation. In addition, you should only run each test once to avoid confusing your customers with multiple versions of the same page.

The most important aspect of AB testing is determining what needs improvement and which solutions will have the biggest impact on your site’s conversion rates. There are many reasons why a certain aspect of your store may be underperforming. For example, you might need to improve your shipping options or your checkout flow to speed up the buying experience. You might also need to change the verbiage on product descriptions to increase sales or provide more helpful information for buyers.

Other factors that might influence the success of your Shopify store include color and design. Studies have shown that 85% of customers say color is the primary factor in their purchasing decisions. Changing the colors of your buttons, fonts, overlays on visuals and even your store background can have a big impact on your revenue.

Another area where AB testing can help is upselling. You can use apps like PickyStory to add upselling features like Shop the Look and Product Bundles to your store. These features can boost revenue by encouraging customers to buy more than they initially planned. The app can also track customer behavior to identify high-impact growth opportunities.

3. Create Variations

AB testing is an essential part of any eCommerce optimization program. It allows you to test the effectiveness of different versions of your store and its pages, with the goal being to increasing conversions. While this type of experimentation is especially important for large eCommerce sites with thousands of products and pages, it can also be beneficial for smaller eCommerce stores that want to see an increase in sales or conversions on specific pages.

Using the results of your tests, you can make decisions about which version of your page is better and implement it. The key to making a successful Shopify A/B test is to be very careful when designing and creating the variation that will be shown to your audience. This process requires a good understanding of your audience and their behavior, as well as the ability to create effective designs and page elements.

Once you have a good understanding of your audience and the best way to optimize your site, it’s time to start testing. AB testing involves showing one version of your website to 50% of your visitors while the other half sees the other. After a specified amount of time, you can begin to see which version of your website is generating the most conversions. Ultimately, the version that performs better will become the default for your website.

For example, if you were to conduct an A/B test and compare a red call to action button against a green one, the red one would be the winner. This is because red makes an emotional connection with the visitor and can prompt them to take action.

A/B testing is just the tip of the iceberg when it comes to optimizing your Shopify store. There are many other types of experiments you can conduct, including multivariate testing. These tests are more complex than A/B testing, and they require larger sample sizes to reach statistical significance. This is why it’s best to start with A/B testing and move on from there once you have a firm grasp of what works and doesn’t work for your store.

4. Run the Tests

A/B testing is a key component of an effective Shopify store optimization program. But running a solid test program requires time, resources, planning, and a deep understanding of statistics and data analysis. This is why only Shopify stores that are ready and able to commit to testing should start an AB test program. If not, you can end up hurting your business instead of helping it.

AB testing is a proven way to improve conversions and sales by experimenting with different variants of the same page elements. For example, you might want to test whether a new button color or CTA wording increases clickthrough rates. Or, you might want to see if placing a product video above the fold on a product page improves sales. By analyzing the results of your AB tests, you can learn which elements are driving your success and work to optimize them even further.

The most important thing to remember when running an AB test is that you need a statistically significant sample of your traffic to get reliable results. If you don’t have enough traffic to run a valid experiment, your results may not be accurate and could affect your bottom line. When testing on a live website, you need to make sure that all visitors are being exposed to the same variation in order to avoid sampling errors. This is where a platform like Kameleoon comes in. Kameleoon uses server-side snippets to run experiments without relying on cookies, which is crucial for avoiding sampling errors. This is especially important because some browsers, such as Apple’s Intelligent Tracking Prevention, limit how long JavaScript snippets can stay active on the device.

If you are ready to take your AB testing program to the next level, check out how Kameleoon can help you deliver a world-class customer experience. With Kameleoon, you can get unlimited, flicker-free A/B testing, advanced AI personalization, and feature experiments on a single unified platform for all devices. Schedule a demo to see how you can optimize your Shopify store and increase conversions with Kameleoon’s advanced experimentation and personalization capabilities.

Shopify Development Trends: Most Shopify store owners focus on their digital marketing alongside their web development. Keeping up with the cutting-edge Shopify Apps in ensuring a frictionless checkout for their online store, with additional tools to fill the Shopping Cart. Online shopping continues to grow year-over-year as the user experience improves with tailored customer service practices. Behind the scenes, are Shopify partners such as TheGenieLab. We are helping business owners and shopkeepers to drive continuous improvements through digital marketing services. Furthermore, they are providing Web Development in Shopify, BigCommerce, and other eCommerce store architectures. If you need a hand in any aspect of eCommerce, feel free to reach out to us at

Work with us

Ready to take your business to the next level? We'll help you create the website you deserve.