How to Make a Stellar Year With Shopify

Amid the full flush of New Year enthusiasm, it can be easy to set a list of highly commendable but completely unrealistic goals. But the right mindset can help you stay on track and make a positive difference this year.

Keep your customers engaged during a long sale period with daily deals. Offer limited-time discounts to increase email and SMS opt-ins, create a sense of urgency, and drive sales.

1. Create a New Shopify Website

Whether you're just testing out your business idea or have been a business veteran for years, setting up a Shopify website is a great way to get into eCommerce and see if it can make you money. The free trial lets you play around with the platform to see if it's right for you and your customers. It also gives you a chance to find out what apps work best with your store, which will be essential when you start adding products and features.

Once you've signed up, you will be prompted to answer a few questions that help Shopify get to know you and your store. It's important to answer these questions, as they will help you set up your website correctly. You'll also need to provide a phone number to identify your store in case you ever need to contact Shopify for support.

After you've created your website, it's time to add your first product. You can do this by clicking on the Add a New Product button from your dashboard. Shopify makes it easy to create a branded online store that looks professional and is ready for customers to buy from.

Once your website is live, you will need to optimize it in order to increase conversion rates. This will require a bit of work, but it's worth the effort in the long run. A few small changes can make a big difference in your sales and revenue.

One way to boost your conversion rates is by offering incentives for purchasing from your site. For example, Healthish offers free shipping on all orders over $50 and promotes it on their website.

2. Create a Sales Campaign on Shopify

If you’re looking to drive more sales in your Shopify store, you need a solid strategy. From boosting the value of every sale to retargeting cart abandoners, there are many tools at your disposal. Among these, email marketing is the most powerful.

It can help you build loyalty and brand recognition, encourage repeat purchases, and grow your audience. You can even use retargeting ads to reach people who have already visited your site or shown interest in specific products. However, it’s important to remember that retargeting ads may limit your ability to reach new customers.

Besides email marketing, you can also use social media to promote your Shopify store. Social media can be a great way to build community and engage with your followers. It’s also an effective tool for creating content that drives sales. But be sure to monitor your ROI to make the most of your advertising budget.

Another great way to increase your sales is to offer a rewards program. Loyalty programs are proven to be highly effective, and you can offer perks like early access to products, free shipping, discounts, personalized recommendations, and exclusive e-books to your loyal customers. The key is to make your loyalty program unique and valuable.

To start with, you can create a Shopify email campaign. You can choose from a variety of templates and customize them to suit your needs. For example, you can use an email campaign to announce a product restock or an upcoming event. You can also add a discount or a “buy more, save more” deal to encourage more conversions. You can also create a drip campaign to send emails at regular intervals to nurture leads and encourage them to take action.

3. Create a Newsletter on Shopify

Whether you are trying to build brand awareness, sell more products, or just stay top-of-mind for your customers and prospects, a newsletter is one of the most effective ways to do it. But putting together an email newsletter that actually engages your audience requires a lot more than just a few links and a call to action.

A strong newsletter program is built on the foundation of a solid subscriber list, and the best way to build your list is with an email signup form on your website. This form is the first point of contact with your audience and should be a focal point on your homepage. You can add a newsletter signup form to your Shopify store using the Newsletter section, which allows you to promote an email subscription on any page on your site. It’s also possible to add a newsletter signup as a content block in the Popup and Footer sections of your store.

Once you have a solid email newsletter strategy in place, it’s important to continue analyzing and adapting on the basis of results. By keeping tabs on metrics such as open and click-through rates, you can determine which newsletter content is engaging your audience and which is not. You can then make adjustments accordingly — be it tweaking your subject line, revamping your visuals, or personalizing your content even further.

One of the best ways to provide value to your subscribers is by providing educational content that demonstrates the unique use case for your product. For example, if you’re selling skincare products, send subscribers articles about how to care for their skin. Similarly, if you’re selling 2022 stationary planners, send your audience tips on how to organize their lives using the planners.

4. Create a Facebook Ad on Shopify

Facebook ads are a powerful tool for promoting your Shopify store and driving traffic, sales, and engagement. With more than 2.6 billion active Facebook users, the social platform provides highly targeted marketing across multiple channels, including News Feed, Instagram feed, Messenger, and Audience Network. It's important to take a holistic approach to advertising and marketing, as shoppers have shifted to more integrated purchasing journeys that span several platforms.

When creating Facebook Ads, consider your objectives and the best way to reach your target audience. If your goal is to increase brand awareness, create eye-catching creative with clear messaging and a compelling call-to-action. If your objective is to drive sales, create ads that highlight product features or offer discounts and promotions. Facebook Ads can also be used to retarget shoppers who have already shown interest in your products, making them more likely to convert.

To optimize your ads, test multiple elements of the campaign, including the budget, creative strategy, and visuals. Look for ad performance data from Facebook to find the best-performing combinations. Additionally, try experimenting with different placements to determine where your audience engages most frequently.

In addition to testing ad creative, consider incorporating influencer marketing tactics into your Facebook Advertising campaign. Working with influencers who align with your brand values and target audience can help to boost the visibility and reach of your ads, while also boosting engagement and conversions.

To track ad performance, integrate your Facebook ad with your Shopify website by setting up a Facebook Pixel. The Facebook Pixel is a piece of code that tracks visitors' actions on your website, which allows you to track and report on your ad performance. To set up the pixel, log into Facebook Ads Manager and navigate to the "Website Custom Audiences" section. From there, click "Create Pixel." Once the pixel is created, paste the snippet of code into your website.

5. Create a Google Ad on Shopify

Using Google Ads on Shopify to promote your products is an effective way to increase traffic to your store and drive sales. It uses a combination of search and display advertising to reach consumers with high intent to purchase. It also uses machine learning to optimize your ads and deliver the best possible results. It also lets you synchronize discounts and track results directly within Shopify.

To optimize Google Ads for e-commerce, it is important to understand which campaigns, keywords, and ads are driving conversions. This will allow you to improve your bids based on the return on ad spend (ROAS) that you want to achieve. You can do this by integrating your Google Ads account with Shopify and implementing conversion tracking, which will provide detailed information about the sales generated by your Google ads.

You can also use retargeting to target shoppers who have visited your website or clicked on your ads. This can help you recover abandoned carts and re-engage existing customers, which can boost your sales. In addition, you can run discovery ads that show your product ads to users who aren’t actively searching for them – on news sites and scrolling feeds, for example.

To get started, you will need to create a new Google Merchant account and connect it with your Shopify store. Once you’ve done this, you can start running Smart Shopping campaigns and Facebook ads on Shopify. However, it is important to note that while Shopify makes it easy to set up and manage these campaigns, there are some limitations. For example, you can’t manage all of your campaign settings from the platform. This can be a challenge if you’re not familiar with these platforms.

Shopify Development Trends: Most Shopify store owners focus on their digital marketing alongside their web development. Keeping up with the cutting-edge Shopify Apps in ensuring a frictionless checkout for their online store, with additional tools to fill the Shopping Cart. Online shopping continues to grow year-over-year as the user experience improves with tailored customer service practices. Behind the scenes, are Shopify partners such as TheGenieLab. We are helping business owners and shopkeepers to drive continuous improvements through digital marketing services. Furthermore, they are providing Web Development in Shopify, BigCommerce, and other eCommerce store architectures. If you need a hand in any aspect of eCommerce, feel free to reach out to us at wish@thegenielab.com