The Company

With over 400 projects representing over 200 clients, TheGenieLab is driven in delivering eCommerce
success for your project through our methodical process and
execution. With our highly skilled front-end/back-end
developers, we innovate quality solutions using APIs, Apps, and cross-platform integrations. By our 5* rating as Shopify Experts we are driven and tenacious in being results orientated. It is through skill and engaging with technologies that our knowledge is applied to your business, all the while striving to be conscientious to your budget.

TheGenieLab was founded to provide specialist web development services with a focus on eCommerce, including custom API integrations. Our offices are located in Miami, Florida, USA, and Cardiff, UK.

Our international team has ethical standards based on openness, responsibility, trustworthiness and is hard-working, skilled and passionate. We work on a wide range of platforms such as Shopify, Magento, and more, and languages in order to deliver high quality, good value products.

​In addition to eCommerce web design and development, we also are experts in app development, tools, and custom API integrations.

​​Over the years, we have had the opportunity to work with fantastic clients on amazing projects and our team has grown to include a range of skilled, enthusiastic, and friendly people.


​TheGenieLab's CEO, Fredy Dellis has brought business knowledge, strategic guidance and mentoring to the company, helping us to grow and achieve our business ambitions.