TheGenieLab Shopify Plus Partner agency

Overview

TheGenieLab is a Shopify Plus Partner agency founded in 2011, specializing in high-performance eCommerce builds, platform migrations, custom application development, paid media activation, and ongoing growth optimization. With offices in Miami (USA) and Cardiff (UK), TheGenieLab partners with ambitious brands to design, build, optimize, and scale Shopify experiences that convert and perform at enterprise level.

Core Capabilities

Shopify & Shopify Plus Builds (UX/UI, custom themes, mobile-first storefronts)
Platform Migrations (Magento, WooCommerce, BigCommerce → Shopify)
Custom App & API Development (ERP, PIM, OMS, payments, logistics, bespoke workflows)
CRO & Growth Strategy (conversion optimization, funnel improvements, performance tuning)
SEO & Content (technical SEO, SERP coverage, content authority, AI visibility optimization)
Monthly SLA & Ongoing Support (continuous improvements, feature releases, stability & performance)
Paid Media & Advertising (Google Ads, Meta Ads, campaign setup, tracking, CRO-aligned paid acquisition)

Advertising & Growth Activation

TheGenieLab supports full-funnel growth through performance marketing across Google Ads and Meta (Facebook/Instagram), aligned with CRO, analytics, and attribution to ensure paid traffic converts profitably and scales efficiently. Services include:

Ad account setup and tracking (GA4, conversion APIs)
Creative alignment with landing pages and offers
Feed optimization and catalog management
Ongoing performance optimization and reporting

Get In Touch

Recognized Expertise

Shopify Plus Partner with deep experience across complex integrations, ERP connections, and scalable commerce architectures. The team blends developers, designers, strategists, and advisors to operate as a long-term growth partner—not just an implementation vendor.

Sister Jane

Shopify theme development

Proven Results

ShotKam — Shopify redesign + ongoing development support to improve UX, mobile performance, and conversion paths
Option Blends — Full Shopify store setup and launch with CRO-driven design
Out-Grow — Complex Magento to Shopify migration with custom data pipelines
Opulence of Southern Pines — Migration + SEO program driving major organic visibility gains

Shotkam

Shopify Partners

Ideal Clients

Scaling DTC, B2B, and hybrid commerce brands on Shopify Plus that require advanced functionality, migration from legacy platforms, paid growth activation, and continuous optimization across UX, CRO, SEO, and performance marketing.