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Capitalizing on Seasonal Events

Seasonal events can provide a great opportunity to connect with your audience in highly relevant and impactful ways throughout the year. They can also provide a unique opportunity for upselling and cross-selling your products and services.

Using seasonal marketing is a way to stand out from the competition. Some examples of seasonal marketing include:

1. Create Instagram Ads

When planning a seasonal sale, you need to consider what type of ads will work best. This can be tricky, as you want to ensure your ad campaign is timely and relevant. A great way to do this is by using seasonal promotions, such as Black Friday, back-to-school sales, or holiday-themed discounts and giveaways. This will help you build a solid foundation for your brand, while also increasing customer engagement and driving conversions.

Instagram is a great platform for seasonal promotions, as it allows businesses to easily sell products or services. This is possible thanks to the platform’s many features, including product tags, shopping Instagram Stories stickers, and an in-app checkout option. With these tools, you can create a seamless user journey that nurtures leads and converts them into customers.

A successful seasonal sale campaign requires a lot of work, so you need to make sure your ads are aligned with your goals. For example, if you’re looking to drive traffic to your store, you can use Instagram ads that feature eye-catching images and a compelling headline. This will help you stand out among the competition and grab customers’ attention.

Another great way to increase conversions is by offering a promotion, such as free shipping or gift wrapping. This will boost average order value and increase your revenue. Similarly, you can promote cross-selling opportunities to increase average order value even further. Cross-selling involves selling products that complement or upgrade each other, such as upselling a burger to fries or cross-selling an accessory with a purchase.

Instagram is a great platform for creating seasonal promotions, as it allows you to easily promote your time-limited offer. You can create an Instagram ad by heading over to Ads Manager and selecting the +Create button. From here, you can choose a campaign objective, such as reach, video views, app installs, or conversions.

2. Utilize Hashtags

Seasonal marketing can be a great way to generate more sales for your business. It can help you stand out from the competition by focusing on the interests and needs of your customers at a particular time of year. You can use holidays, events, and themes to create a new spin on your business. Using seasonal images and colors can also help to create interest in your products. For example, you can use pastel colors in spring and fall, while going to vibrant oranges, yellows, and reds during the holiday season.

Using hashtags in your social media and email marketing can increase the visibility of your products during certain events and holidays. Using popular seasonal keywords like “Black Friday” and “Halloween” can drive traffic to your website. But make sure to include the seasonal terms in a well-planned keyword strategy. You should also use upselling and cross-selling techniques to increase your average order value. Upselling is when you offer a higher-value product to your customer, while cross-selling is offering complimentary or upgraded items.

If you are not utilizing seasonal marketing, you are missing out on a powerful opportunity to drive more sales for your business. Whether you are an online retailer or financial professional, leveraging seasonal opportunities and events can boost your brand awareness and help you attract more clients. You can even implement themed marketing on your website and in your digital marketing campaigns. For example, Shark Week is a fun and quirky holiday that you can incorporate into your digital marketing strategy.

3. Create a Sense of Urgency

Black Friday, Christmas, and other seasonal events are great opportunities to make sales with limited-time offers and discounts. Creating a sense of urgency by communicating your sale's end date in marketing messages and on product pages will encourage shoppers to take advantage of the opportunity while it lasts. You can also create a sense of urgency with countdown timers and progress bars to display on your website, which will remind visitors that the sale is only available for a short window.

Seasonal sales are a great way to attract new customers and build a relevant email list. You can collect emails for upcoming seasonal sales by offering early-bird discounts, sneak previews, and exclusive access to deals. This will help you reach your business goals and increase revenue in the future.

Providing content that reflects the current season can make a huge impact on site traffic and engagement. For example, a holiday-themed product page could include recipes and videos to appeal to visitors' emotions and encourage them to buy. Enhanced content like this isn't just a good way to boost conversions during seasonal events, but it's also an important part of maintaining a smooth user journey on your website.

Another way to improve your website's experience during seasonal events is by introducing cross-selling and upselling features. For example, MAC Cosmetics offers gift wrapping at checkout, which is a small but meaningful touch that can greatly enhance a customer's experience and encourage them to come back in the future. Using this type of marketing can also increase average order value by increasing the number of products that each customer buys. For this reason, it's a smart idea to incorporate upselling and cross-selling techniques into your regular marketing strategies throughout the year.

4. Create a Smooth User Journey

A seasonal sale isn’t just an opportunity to promote products, but a chance for your website visitors to enjoy an experience with your brand. This can be as simple as offering a special gift-wrapping option or adding a holiday-themed quiz to your site. By doing this, you’ll be creating a positive user experience for your customers and increasing your conversion rate.

For example, during the holidays, MAC Cosmetics offers a free gift-wrapping service with every purchase. This is a small but memorable service that makes their customers happy and loyal to the brand. It’s something that’s not offered year-round but is perfect for the holiday season and will be remembered by their customers.

Another way to create a smooth user journey for your seasonal sales is to have a clear product guide on your site. By displaying all of your seasonal products on one page, you can help your visitors make a quick decision and increase your conversion rate. This is important because when visitors have too many options, they can become overwhelmed and decide not to buy anything at all.

You can also use seasonal customer testimonials on your product pages to give a more personal touch. Adding a testimonial that mentions the event will resonate with your visitors and make them more likely to purchase from your brand. For example, if it’s Thanksgiving or Halloween, you can include testimonials about how the products you sell helped them prepare for the holiday or make their experience better. This will encourage your audience to trust you and will build a strong relationship with them.

5. Collect Emails

Taking advantage of seasonal opportunities to connect with your audience can result in a strong ROI on your marketing efforts. By targeting consumers with hyper-relevant, timely content, and special offers, you can help them achieve their seasonal goals — whether that’s getting fit in the spring, back-to-school shopping, or planning for summer vacation.

Email remains the leading channel for eCommerce marketing, and your customers are most likely to be checking their emails during seasons like this. To maximize your chances of success, focus on building a loyal customer base by using different tactics for collecting their information such as sweepstakes, giveaways, and email opt-in.

Send out announcement emails highlighting new products, sales, events, holidays, and anniversaries to your subscribers to get them excited about your products. This could include a flash sale during Black Friday, a back-to-school discount, or a gift idea list for Mother’s Day.

Use your website to showcase all of your seasonally relevant products in a way that makes them easy to find. This can be done by displaying your newest or best-selling products on the home page, or by guiding visitors to a more limited selection of gift options during a particular holiday (such as Mother’s Day) to prevent buyers from feeling overwhelmed.

Consider creating a custom theme for your site that will tie in with an upcoming event or holiday. This is a great way to stand out from your competitors, and it can also increase your search engine optimization. Try incorporating your brand name into the title of your theme, or add a fun holiday-themed keyword that can increase visibility on search engines. Alternatively, you can create a fun national day-themed blog post or podcast that will attract attention and increase engagement from your audience.

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