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  • TheGenieLab

Shopify Review 2015

Updated: Oct 7, 2021

One of the most important decisions you will have to make is deciding which eCommerce solution is best for your business. There are many platforms out there all with their pros and cons, but in this article, we will be doing a comprehensive Shopify Review for 2015. 

You may not want to trawl through the entire post so here are the areas we think are most important that need to be read.

Note: Updates have been made to bring this article to the "current times" with features ending the year 2020.

What is Shopify?

Shopify is a cloud platform that enables you to set up your own online store.

There are several key structures that are provided and offer you the ability to piece together all the elements to be commercial online. Shopify Themes provides you with a wide range of "Themed Layouts" which are either free or at a nominal cost that helps you display your products and services with the styling you are looking for, allowing you to sell either physical or digital products. Additional facilities such as Shopify App Store provides you with additional features such as marketing aids and algorithms that will deliver the experience to the end-user that you are looking for.

Given that Shopify is a build-your-own commercial online business with clicks and drag-n-drop there are areas where Shopify Web Developers can add additional value. Areas in HTML and CSS can be easily accessed to tweak and customize the front end of your store. For the more mature and complex setups, Shopify offers API access for the use of Custom Shopify Apps, or Shopify Private Apps that can interface with external architectures and complement the Shopify architecture (Like 3PL systems, ERP's, Financial Systems, etc.)

Shopify eCommerce Platform:

Shopify is an off-the-shelf Cloud-based hosted eCommerce platform hosted and managed by Shopify. It was created for those without access to web designers or a developer to set up a basic online store with ease. Despite being easy for noncoders to change the look and feel of their store, Shopify provides access to the HTML and CSS of your website theme. Shopify Experts skilled in Liquid code can customize the look and feel of your store to make it stand out.

Shopify comes with all the basic functionality one would expect to find within an eCommerce platform and you can easily expand the functionality via the multitude of apps from the Shopify App Store.

Shopify is trusted by over 175,000 online shops in providing a solid foundation for their eCommerce business. We highly recommend Shopify as an eCommerce solution however some limitations may not make it a suitable platform for your specific business needs.

Shopify Adoption in eCommerce:

Since 2004 the platform has grown to over 1,000,000+ Businesses, 5000+ staff, and between 2016 and 2019 have generated $319bn in sales on its platform.

A massive community of Shopify Web Developers, Shopify Experts, Shopify App Developers, Shopify Support, and Help are now available to help business owners set up their online presence.

Shopify Review: Features Overview

Shopify comes with quite a few handy features to help get you selling with ease.

Here is an overview of what Shopify offers:

  • Ability to sell physical and digital products.

  • Free themes to get you started

  • Supports responsive/mobile design

  • Create product categories/collections

  • Create landing pages for specific campaigns or product brands using collections

  • Blogging platform

  • CMS so you can make pages

  • Excellent built-in product import/export tool

  • Well supported app store with 1 click installs

  • Third-party ERP integrations

  • Marketing app integrations

  • Accounting app integrations

  • Basic discount code engine

  • Inventory management

  • Order management using tags

  • Reporting (Pro, Unlimited, and Plus plans only)

  • Abandoned cart recovery (Pro, Unlimited, and Plus plans only)

  • Google Analytics integration

  • Google Shopping feed integration

  • Social media buy buttons

  • Mail Chimp integration

Shopify Review:  Pricing

Upon first glance, Shopify Pricing is not 100% clear. On their pricing page a Shopify eCommerce store starts at $29 USD per month with a 2.4% + 30c/ 20p transaction fee if you opt to use Shopify Payments as your payment gateway.

Here is a table showing the Shopify price plans.

If you wish to integrate your own payment gateway you will be charged your agreed payment gateway transaction fees plus Shopify transaction fees. The current Shopify transaction fees for 2020 are plan dependent and are as follows:

Basic Shopify – $29 per month + (2.4% + 30c) of transaction value

Shopify – $79 per month +(2.6% + 30c) of transaction value

Advanced Shopify – $299 per month + (2.9% + 30c) of transaction value

All these plans feature unlimited products, unlimited storage, and unlimited bandwidth which is a very good deal.

Shopify Review: Payment Gateways

Shopify certainly doesn’t fall short when it comes to payment gateway integrations. They have their own Shopify Payments solution which is powered by Stripe.

Possible issues with Shopify Payments:

Funding Delay

Using Shopify Payments means you avoid the 2%, 1%, and 0.5% transaction fee. This is great if you have the cashflow but not all small businesses can afford to wait 2 weeks to receive money from sales.

Pre-authorization expiration

A lot of online stores wish to use pre-authorization on their gateway. If you use Shopify payments with pre-auth you only have a 5-day window to capture the payment. There is no ability to reauthorize the amount at a later date. This could be a problem if you are trying to take pre-orders.

If you can afford the delay and you don’t need to deal with backorders, then Shopify payments will save you money in the long run.

Third-party payment gateways that integrate with Shopify

If you choose to use a third-party payment gateway with Shopify then you are spoiled for choice. Shopify has a great selection of payment gateways ready for seamless integration.

Major Shopify payment gateways supported in the United Kingdom

Major Shopify payment gateways supported in the United States

Shopify Review: App Store

The Shopify App Store has many high-quality apps to extend the functionality of your Shopify store. These include Marketing, Accounting, and third party ERP apps.

Third-party ERP’s

Shopify integrates with the following third-party ERPs.

Brightpearl, Tradegecko, Veeqo, Orderhive, Ecomdash, Hublogix, Duoplane, Stitchlabs, SKU Vault, Order Harmony, and more.

Installing Shopify Apps

Apps are a breeze to install and can be installed with just a click. Compare this to Magento Connect, where although it is one of the largest eCommerce app stores, it often requires a developer to oversee the installation. When installing an app on Magento the risk of it breaking your store is quite high and undoing the damage may require help from a developer.

With Shopify, App installation is worry-free, and if the app you installed is not what you expected you can just as easily remove it.

Some useful apps worth a mention are Yotpo Reviews, Transporter, and Lucky Orange.

Shopify Review: Order Processing and Management

One of Shopify's appeals is its very clean and user-friendly backend. The orders section expands into Order List, Drafts, and Abandoned Checkouts (If you are on the Professional, Pro, or Plus Plans). The Order list screen below is what you will see when you start processing orders. The default order statuses are Open, Unfulfilled, and Unpaid.

Powerful Order Search

One area where Shopify shines is its powerful order search functionality. You can search within the order screen for order numbers, email address, payment status, fulfillment status, product names, order total, customer name, tags assigned to orders, credit card number, telephone number, and even product variation value e.g Color: Blue or Size: Large.

Custom Order Statuses

When you click on an order, Shopify allows you to assign custom tags to orders. This can also be done on the first-order screen if you bulk select orders and click ‘Bulk Edit’. These custom tags act as custom order statues so you can adapt Shopify to your order processing workflow.

Filtering Orders

You can save frequent searches as tabs by using the ‘Filter orders’ drop down to the right of the search bar. This is useful if you need quick access to a certain type of order. For example, you may need quick access to your custom order statuses.

Can’t edit products in an order

One shortfall of the Shopify order management feature is the inability to edit a product within an order. Sure you can edit the shipping address and customer email but if a customer has placed an order and wishes to add a product or change it to something different, it requires a completely new order to be created manually.

Thankfully you can now create a new order from within the admin whereas before you had to place a new order on the frontend as though you were the customer.

There is an app available which allows you to edit orders and get around this limitation.

Shopify Import of Products: Data Preparation

Formatting Data for Importing into Shopify

Shopify allows you to import products via a CSV file. When considering a migration from another eCommerce platform, bulk export and upload products to your Shopify store will require review and careful formatting compatibility


When it comes to text-based content, If you want to import Blog posts from a blogging platform such as Blogger, Tumblr, or WordPress, your options are to:

  • Copy and Paste the content

  • Use the Shopify API

  • Invest in a third-party app (such as the ‘Blogfeeder‘ app).

Shopify Review: Managing Products and Categories

Importing and Exporting Products

Shopify comes with a really nice import/export tool for you to manage your products. Imports are quick and you can expect your edits to reflect instantly on your store frontend.

The Shopify product management screen has similar features to the order management section so you can search and filter through your products with ease.

Products and Variants

Creating and editing your products in the Shopify admin is generally a wonderful experience. Shopify has made it quick and easy to add new products and variants to your store.

There is a potentially serious limitation surrounding Shopify variants that need to be considered before deciding to use the platform.

Shopify 100 Variant Limitation

Shopify is an excellent eCommerce platform, however, it doesn’t cater to everyone's needs. It’s vital that you identify if this limitation will cause issues with the products you sell.

A product in Shopify is allowed only 3 product options (Not variants). For example, if you sell a T-Shirt you could only have Size, Color, and Material as options (See above image). Within these options, you can add variants, but there can’t be more than 100 variant