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How to choose your eCommerce platform in 2020

Updated: Jan 5

eCommerce platforms are well established today with thousands of apps, themes, and capabilities to chose from. Here we will discuss a few popular ones where the focus is on their differences and how the platform may fit your business rather than the business trying to fit into the platform’s processes.

Here is a set of reviews that have been collected that cover the differences between the platforms and how they apply.

Magento vs. WooCommerce

WordPress/WooCommerce vs. Shopify

Shopify Review

Shopify vs. Wix

WebsiteToolTester YouTube Channel is a great source of platform information and goes into deeper dives on store build-outs within Shopify, WordPress, and Wix. However, for Website building, there are additional options outside of eCommerce to which they also cover. To check out their work, feel free to browse their website:

Identify your Needs

The above overview videos are impartial and try to highlight their strengths and weaknesses. Given the thousands of features, they all can be configured with. By understanding your business processes, your product/services and how you interact with your client, mapping them down so you can search out a platform is a good first step. Following that, dropping down the services you interact with such as tax reporting, inventory management, shipping providers and purchasing. Once you have your requirements in hand, identifying the platform becomes an easier task to identify.


Choosing your platform is extremely important for how it best serves your business needs. The above reviews can get you an idea based on how you identify those needs. If you need to discuss these with a GenieLab representative to best associate your needs to a platform, feel free to contact us – we would be happy to assist in doing so.

Additional information can be found at eCommerce trends for 2021

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