eCommerce Web Design Trends 2020 Part 2 of 2
Updated: Apr 28
This article is the second part of the Design Trends for 2020 and is more focused on process, and marketing choices than just technology. However, in the continuation of tools, we have the following to illustrate for this year.
With the drive to deliver user experiences, the JS React framework aims to give you the ability to have efficient loading tools for you to give users that experience. React has been around for some time, however, with the additional tools previously listed with VR/AR libraries, the use of React becomes a lot more relevant.
This technology is not restricted to your eCommerce store but can be implemented in social media such as FaceBook. The delivery of this technology is a way to capture your audience, allow them to interact and then draw them into finding out more on your page/website/store. For further details on React and its implementations see the below links.
Examples of using JS React with VR/AR: https://reactresources.com/topics/arvr-development
JS React: https://reactjs.org/
Extending HTML with this framework allows you to illustrate visually what you are trying to communicate. Angular 2+ both can compete with React or complement React. Angular 2+ has become quite modular, so you only need to load what you need from the library, keeping things smaller and efficient.
Both Angular 2+ and React are categorized as the two most popular and difficult of learning to implement in the industry. To help developers decide which JS framework to use, or operate within – here is a blog that might assist them to review how their project and their approach be evaluated: https://rubygarage.org/blog/the-angular-2-vs-react-contest-only-livens-up
JS Angular: https://angularjs.org/
Website Load Speed
With Google ranking your eCommerce home page speed websites are focused on minimizing their home page for performance and optimization. We have previously mentioned about slow loading websites with this article: https://www.thegenielab.com/blogs/thegenielab-blog/google-to-punish-slow-loading-websites
Aside from the recommendations and evaluation from the last article, there are new approaches worth noting to enhance speed and performance. Microservices Architectures are now available to help. Usually implemented to assist larger projects and making them easier to manage, the use of this approach is applicable in this instance to capture speed. Best of all, these services can be cloud-based, and when it comes to data, it can be leveraged between your eCommerce site, your advertisements, and Apps.
Example of Microservices using Cloud services: https://www.oracle.com/cloud/free/
Additional Page Load Speed article: https://rubygarage.org/blog/how-to-improve-website-speed
With the goal of only “using what you need”, from JS libraries, DB’s and the like, optimizing your home page can now take a solid step into these new tools to get you the result you need.
Testing – the Process
While this is not rocket science to expect the testing of what’s been implemented – ensuring the reliability of that implementation is key to the user experience. That includes devices, operating systems, apps vs. website, and doing so in a procedural way. From Planning to Final release, the expected steps need to be ensured to arrive at both the quality and performance of your projects and upgrades.
While these technologies aim to entice the audience in engaging with your company, the follow-through and experience need to be measured along the journey. All the way to the delivery of the product or service – technology can serve at every step. It is the implementation, approach, and good judgment that allows us to firm up how your user experience is delivered, and how users will respond. Choosing wisely via productive conversations with your technical team can be the best way forward for 2020 and getting that competitive edge for your eCommerce strategy.