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What Are Sprint Development Teams? How Are They Used in Ecommerce?

16 March 2015 by Daniel Lewis


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What are sprint teams?

In development, a sprint team is used to work on one specific project over a set period of time. Unlike standard development or creative work, team members in a sprint all work on one project.

Sprint teams are always cyclical – with a discernible beginning, middle and end. They exist in a vacuum outside of other work that’s currently being done for a client.

Sprint teams originated in software development, but they’re also used in a range of creative spheres. Here at TheGenieLab, our sprint team help to improve architectural issues, create software products or simply add exciting new features to a website.

How sprint teams work

To start, the sprint will establish the goal with the client and identify which solutions need to be developed.

Then the work begins. A specific number of developers (usually between 2 and 4 in our case) will start to build the software. During this time, sprints will be constantly inspected by a leader in charge of the project who will ensure that developers are still capable of reaching the sprint goal.

It’s typical for sprint teams to have a daily (or regular) meeting to keep the project on target. That’s because the process fosters creativity and new, exciting ideas will flow. Offering a time to quickly discuss these concepts means that time isn’t wasted during the actual sprint.

At the end of a sprint, it’s common for teams to hold a quite retrospective meeting to analyse the process and improve it for next time.

Why are sprint teams used?

Flexibility – budgetary concerns often mean that businesses aren’t able to commit to long-term projects. Sprinting allows managers to identify a project and solution and instruct a development team to complete it. 

Synergy – developers can sometimes enjoy a (somewhat unfair, we think…) reputation for being aloof and antisocial. Yet sprinting usually occurs in open spaces to engender communication and allow team members to work together.

Creativity  as a result, work is often more creative than when developers work remotely. That’s why sprinting has been the method of choice for open source development projects.

Speed – the key is in the name. Sprinting focuses a team to work on a specific project and disregard everything else, which means that things can get done more quickly.

Find out more about TheGenieLab’s sprint team today

If you’re looking for a simple way to add value to your brand’s website, TheGenieLab can help. Our expert team of sprint developers specialise in creating solutions for ecommerce brands

We can be as flexible as you need us to be, month by month, and can negotiate discounts for block bookings over a series of months.

Interested? Take a look at our Genie Sprint Team today and find out more.


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