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TheGenieLab Hires New CEO & Opens Offices in Miami

01 August 2014 by Andrew Cargill


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The US team: Debbie, Andy, Fredy & Chase.

We’re delighted to announce that TheGenieLab (formerly PHP Genie)is expanding into the USA with a new Miami office and appointing a new CEO, Fredy Dellis.

Our new office, in the Wynwood incubator campus The Lab, offers us a new way to work with American businesses and will see us tap into the booming US eCommerce market.

The Lab Miami, home of our new US office.

Our team of developers in Miami, Florida, headed up by company co-founder Andrew Cargill, will see us offer a greater level of service to clients. With support available across time zones, we’re closer to our ambition to provide 24-hour development services.

We’re also very happy to hire a new CEO, Fredy Dellis, who will manage business operations. Fredy also joins us as second investor alongside Alfred Gooding OBE LLB. A graduate of the Harvard Business School now living in Miami, Fredy was previously President International at Hertz and Burger King, and CEO of Europcar, and he’ll provide invaluable leadership experience as we grow our teams in Miami, South Wales and across the world.

Fredy said:

"It is an exciting challenge to lead the international expansion of this young and successful Welsh tech company and bring my experience to the two co-founders and the team to help drive the business on to the next level."

Our history

We were founded in 2011 by Andrew Cargill and Daniel Lewis, two graduates who met at the University of South Wales while studying animation and graphics respectively. Andrew and Daniel got the company off its feet while working in their student bedrooms and soon found a niche creating eCommerce shops, API integrations and software solutions for brands in South Wales and the rest of the UK.

We continued to grow and teamed up with the renowned Welsh entrepreneur Alfred Gooding OBE LLB who provided invaluable support when he became company chairman and also invested into the company. Today, we work with companies across the world, including the Welsh Assembly, the National Assembly of Students, Geysir, Brightpearl and Trustev.

Daniel said:

“We were always inspired by the technology startup dream, and it is incredibly exciting that the company’s journey continues. We have a great team and great clients, and we’re proud to continue representing Wales as we expand into the North American ecommerce market."


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