Skip to main content

TheGenieLab Blog

eCommerce Jargon Buster: Your Guide to Online Acronyms

09 May 2014 by Daniel Lewis


If you like the article, please share it!


In the heady world of web development and eCommerce, we’re well aware that sometimes there are terms and acronyms bandied about that are hard to get your head around – particularly if you’re not au fait with all things online.

Can’t tell your CSS from your DNS? Check out our handy eCommerce jargon glossary:


API
An API (Application programming interface) allows two different applications or websites to communicate with each other. For instance, if you wanted to integrate a Twitter feed into your website, you’d do that with an API.


CMS
A content management system (CMS) is the ‘back end’ of a website. It’s where webmasters go to edit pages, change design features and add content on a website.

CRO
Conversion Rate Optimisation (CRO) is a practice that seeks to increase a website’s performance by using analytics and design ideas.

CTR
Click through rates (CTR) are used in SEO to identify how many people are visiting your site from search engines.

CSS
Cascading Style Sheets (CSS) is a web design language. Over the last few years it has been used to replace and simplify HTML-based development methods for formatting websites but isn’t as advanced as PHP.

DNS
DNS, which stands for Domain Name System, turns an Internet Protocol (IP) address, which computers use to identify websites, into a user-friendly domain name like phpgnie.co.uk.

FTP
File Transfer Protocol (FTP) is a means of sending files from one computer to another.

ISP
An Internet Service Provider (ISP) is a company that allows customers to access the internet.

MID

A Merchant ID (MID) is a number that many online merchants have in order to receive credit card transactions.

HTML
HTML (Hypertext Markup Language) is the basic language that’s used to write web pages.

PR
A website’s PageRank (PR) is determined by Google and is used to inform where specific web pages appear in search engine results pages. Each website has a PageRank between 0 and 10, with 0 as the least authoritative and 10 as the most.

PHP
Shortened from PHP Hypertext Preprocessor, PHP is an advanced web development scripting language. PHP files end in .php and can contain elements of text, HTML, CSS and JavaScript. PHP is used to build sites as big as WordPress and Facebook.

PPC
Pay Per Click (PPC) advertising is an online method of advertising where a business pays for every visit to its site that occurs from specific adverts in Google search results.

QR
A QR (Quick Response) code is a square black and white image that allows cameras and smartphones to store URLs. They are typically used in direct mail and offline advertising to connect online methods and drive website traffic.

RSS
Really Simple Syndication (RSS) is a subscription method that allows you to collate content from one site and display it in another.

SEO
Search engine optimisation (SEO) is a marketing technique that seeks to make a website more visible by improving its rankings in search engines.

SERP
The search engines results page (SERP) is the name given to the page that’s displayed by search engines after a customer has searched for a specific keyword.

SSL
Secure Sockets Layer (SSL) is a method of transmitting information online. It’s very secure and used by eCommerce sites to safely use customer’s payment information.

URL

A site’s Uniform Resource Locator (URL) is its address that shows where on the internet a page may be found.

UGC
User generated content is the name that denotes any blogs, images, or videos created by members of the public, usually through social channels. It’s used by businesses to develop communities and increase brand participation online.

XML
XML (Extensible Markup Language) is used to structure and store information. It works in a similar way to HTML, but while HTML is used to display information, XML merely stores it.


Enjoyed our article? Share it!

Get some advice about your project - leave a message and we'll be in touch!

Find out more about our ecommerce stores

Read about our API development services


Leave a Reply

All fields are required. We won't spam you!


Showing 1 - 0 of 0 comments

© TheGenieLab LLC

A Limited Liability Company

Incorporated in the State of Florida No. L1000082688

Head Office: 400 NW 26th Street • Miami, FL • 33127 • +1 305-762-0130

UK Office, ICE-Britannia House, Caerphilly Business Park, Van Road, Caerphilly, CF83 3GG Tel: +44 (0)3333 445 809:

Privacy Policy | Terms