[INFOGRAPHIC] Social Commerce: Retailers Selling Socially
31 March 2016 by Nicole Carling
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Businesses often wonder about the return on investment of social media. Are Facebook pages actually driving sales? Are all retailers using Twitter doing really anything for their bottom line? Should they use Pinterest and Instagram?
Well it turns out, when it comes to ecommerce, being social matters.
Shopify is the first e-commerce platform to add the ability to sell over the leading social media platforms, and the first fully multi-channel solution for retailers with partnerships with Amazon, Wanelo, and Houzz just recently announced. More than 25% of Shopify customers are active on social media selling. Last year, Shopify announced a partnership with Facebook that lets shoppers buy products through their Facebook pages.
During the middle of last year, Amazon selected Shopify to be its preferred platform for helping retailers build and manage online stores. This allows Shopify businesses to use Amazon’s payment system and other services. This marked the end of Amazon Webstore business, allowing Shopify users to leverage existing technology.
This is how social media is impacting the ecommerce industry, we analyzed data from 37 million social media visits that led to 529,000 orders.
Facebook is the top social commerce platform, driving more than two-thirds of mobile e-commerce traffic and boosting social media's quickly growing share of e-commerce web traffic.
Social media is driving much bigger increases in retail traffic than any other online channel. Social media increased its share of e-commerce referrals nearly 200% between the first quarters of 2014 and 2015.
Pinterest is an important social media commerce player
with a growing user base. The pinning platform drives
16% of social commerce. New buy and action buttons
on retailer posts should make Pinterest an even stronger
referral and revenue engine for brands. With the buy button
also available through Shopify, shoppers can make purchases through collections, and retailers can organize
products through collections. Retailers: please take note of this platform that cannot be ignored any further.
Having a Shopify buy button is the best way to add
ecommerce to your website. You can put it on your
website to sell your products Adding a buy button to your website is just simple. You get all the power and reliability of the Shopify platform.
You can also have a Buy it Now button on Twitter. So customers can discover and purchase your products from a Tweet in just a few taps. Buying on Twitter is simple and secure for customers. And not to mention, it’s a short path to conversion from click to purchase.
This is only the beginning of untapping the power and capabilities of social commerce. SnapChat, WeChat, WhatsApp are all getting into the game! If you are a brand big or small, we recommend to test out each platform to see what works best where for your business. And as we always say, “If at first you don’t succeed, test and test again!”
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