TheGenieLab Blog
A picture, or so they say, tells a thousand words. And that’s certainly true when it comes to selling online. The right product photography can be the difference between a customer visiting a page and liking a product. But it’s just as easy to get product photography wrong and turn customers off. Are you committing any of the 7 deadly photography sins? Producing different light It’s quite simple – without a consistent lighting set up, your products will look different and not representative of w
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Our Shopify client ‘Geysir’ We recently took on the challenge of producing a new, international website for a high end Icelandic wool fashion store. We are delighted to have just launched a new website for ‘Geysir’, an Icelandic wool store whose brand combines both beauty and utility. Icelandic wool is the key product. The history of the Icelandic wool itself is interwoven with the history of Iceland. It has kept Icelanders alive through the centuries coping with difficult and unpredictable weat
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The internet is an amazing thing when you think about it. There are millions upon millions of websites out there, and (almost) every single one is different. Designs change from site to site, with some being heads and shoulders above others. Here are our 20 favourite Shopify designs from across the web: #1 Geysir Our latest Shopify store, Geysir is actually 4 separate stores in that cater to the domestic Icelandic, American, European and British markets. It is responsive and draws deeply on the
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“Such a little thing”, Manc miserablist Morrissey once sang, “makes such a big difference”. The same is true for designing websites. The littlest tweak to a landing page can have a substantial effect on bounce rates, conversions and, chief of all, sales. Most important of all, these potentially-lucrative amendments don’t cost the earth either. It’s all about understanding your site, and your audience, better. How to make a big difference with the little things: #1: Find out how strong your site
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In the heady world of web development and eCommerce, we’re well aware that sometimes there are terms and acronyms bandied about that are hard to get your head around – particularly if you’re not au fait with all things online. Can’t tell your CSS from your DNS? Check out our handy eCommerce jargon glossary: API An API (Application programming interface) allows two different applications or websites to communicate with each other. For instance, if you wanted to integrate a Twitter feed into your
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